Archive for category Editorials
Recently, I’ve become rather disenchanted with this once-wondrous store. A year ago, Sephora was the pinnacle of quality, class, and accessibility for makeup and skincare; now, it’s begun to pander more to the casual consumer, lowering its quality and exclusivity in exchange for cheaper pricing and flashier displays.
Back then, I would walk into Sephora, and feel privileged. The salespeople were always well groomed and looked flawless (a must for someone who represents a beauty corporation), and spanned a great range of ages, which I appreciated. They were always very pleasant, and seemed more wanting to genuinely help than just make a sale. Asking for a sample was easy and painless, and more often than not, I was offered a freebie or tester even when I just idly mused over a product. When I had questions, someone in the store always had the right answer, and tailored their response and advice to my needs. Getting color-matched was a breeze, and I rarely returned anything.
Every single product was of superior quality and was obviously selected to fit the brand’s image. Packaging looked and felt expensive (even on Sephora’s own housebrand), and I took some pride in displaying anything I bought there on my cabinet as opposed to drugstore products which go in the drawers. Not to say that I couldn’t simply have purchased these brands from the parent company. But there was a simple pleasure in being able to walk into a single store and be surrounded by a complete range of products that all radiate elegance.
And the store itself was almost medi-grade clean. It seemed as if every day, someone had wiped off the tops of the lipsticks, droppered a bit of alcohol onto the eyeshadows, and washed the sample brushes. The mini trash bins always seemed freshly emptied; the tester tools were always well stocked.